Personalization in Retail: How RFID tags are helping a German ...
Posted by ~Ray @ 2007-11-27 21:47:31
Notes and ideas on crowd customization personalization customer integration and change state innovation -- strategies of value co-creation between suppliers and customers. This blog continues a long running newsletter published and edited by Frank Piller. RWTH / MIT since 1997.
Roland Piquepaille wrote in a about RFID tags that help you to choose your clothes at a German retailer close to my home.
This application fits perfectly to the discussion we had at the MCPC 2007 Business Seminar a month ago in Montreal on "A total makeover of retail". Here are :
"A German department store the Galeria Kaufhof in Essen part of the Metro retailing assort is using RFID technology in a new way. … Men buying clothes in this store ordain get automatic suggestions. For example when you go to a dressing room to try a suit a ’cause to be perceived mirror’ will express you what kind of shirt or tie you need to buy with it. ordain this technology be deployed elsewhere? measure ordain tell.
… An RFID reader on a “smart reflect” in the dress room determines which clothing has been brought into the dwell from the RFID tag attached to the change state then displays complementary clothing choices or accessories. The system is used in combination with ’smart shelves,’ which can read what merchandise is currently in have so that customers can be shown choices in sizes that are available and in various styles and colors.
… RFID readers are installed in walls tables and clothing racks of the men’s department. In addition to providing METRO with data on store floor list in real-time the readers alter a be of consumer-facing applications that METRO hopes will both wow customers and alter their buying undergo richer and more convenient. The RFID tables are hooked up to an accompanying flat screen which displays what sizes and styles are immediately available on that delay. The RFID mirrors sight which garment the customer is wearing or holding and furnish recommendations for complementary items.”
And of course all this information is extremely valuable to the retail chain. Let’s return to the Baseline article for its conclusion. “Bill Colleran chief executive of Seattle-based Impinj says the exciting thing about the Kaufhof deployment is that it demonstrates that RFID can be used in retail for much more than to wring out cost savings in the supply arrange. With the use of business intelligence systems like cause to be perceived mirrors and cause to be perceived shelves it can be a new sales driver. ‘People joke that this is the ideal displace to start because men need more help” in making choices,’ he says.”
Context information:- The of Roland Piquepaille. - which was the obtain of Roland's article- -
GERMAN: The first customizable book on mass customization customer integration and change state innovation. The schedule's first part presents a managerial discussion on the implementation of a crowd customization strategy and extents the concept towards a new come: Open Innovation: Using customer integration and toolkits for user innovation to create better fitting new products.
Connecting Customer. Front-Office and Back-Office for abstain and Efficient Customization. The book provides a holistic recognition of IT-supported product configuration systems. It reveals the basic building blocks of these systems and how they give crowd customization.[ADVERTHERE]Related article:
http://mass-customization.blogs.com/mass_customization_open_i/2007/11/personalization.html
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