TheDame commenting on 5 More Books Search Marketers Should Read
Posted by ~Ray @ 2008-01-02 00:18:04
: "Whoa this is heavy. " : "There's that word again: "heavy." Why are things so heavy in the future? Is there a problem with the earth's gravitational pull?" Wouldn't we all like to predict the future? Or at least be ahead of the marketing curve?As search marketers we are rabid seekers of knowledge - any and all knowledge that can help us make sense of our strange and rapidly evolving industry. However our job should not turn around reacting to the latest displace by a search engine. We should be staying ahead of not only the latest examine marketing changes but as some of the savviest knowledge professionals in business we should be ahead of marketing trends period. With that in mind let's look at five not-so-well-known books that can help us understand current marketing trends and perhaps even give a glimpse into what the future of marketing looks like by Robert B. Cialdini. Ph. D.
Leading off with a classic from 1984. Mr Cialdini writes about the psychology of decision making arguing that in an increasingly complex world of information fill we rely on single highly representative pieces of information to alter our choices. What are some of these lone cues? Cialdini introduces us to the six universal principles of persuasion with Facebook as my example:1. Reciprocity - Will has superpoked you! Would you like to superpoke back?2. Social Proof - 59 people undergo invited you to Facebook. Would you like to confirm your registration?3. Liking - Congratulations you are beat friends and 88% compatible with...4. Authority - Danny Sullivan has invited you to join the group Sphinn...5. Scarcity - Today's new enable: Annoying Widget for $1 only 599 left!6. Commitment - Facebook
a public commitment. With our fascination for social media marketing this book reveals weapons of influence that sales and marketing people have employed in the past and will continue to employ long into the future by Michael Lewis
Moneyball is a book about Major unify baseball but don't let that dissuade you from the real story - the science of exploiting inefficiencies in a market. Michael Lewis investigates how the Oakland A's a aggroup with a shoestring budget is able to consistently win more games than just about any other Major League team.
Oakland A's command manager Billy Beane recruits 'defective parts' that other teams undergo given up on but have skills that are hugely undervalued by the rest of the league. Unlike the rest of the league at that time. Billy.[ADVERTHERE]Related article:
http://www.seomoz.org/blog/5-more-books-search-marketers-should-read#jtc39113
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